I don't know if this ad will increase sales but it's probably the only ad in history that says you are better than you think you are with ought even buy our new and improved stuff!
Conservative Gold and Silver
Conservative Investors insist that your portfolio should be at LEAST 15-20% in precious metals and the best way to do that is through collectible (numismatic) coins from the US Mint. When gold and silver go UP they go UP in value, when the dollar goes DOWN they go UP in value when gold and silver go down they RETAIN there value do to their rarity.
Find out how to get yours. It's easier and less expensive than you think. For NO STRINGS ATTACHED information on rare gold and silver coins click HERE
AS FAR AS I KNOW: This is the 1st time we've featured a
help wanted Ad on this page (From the Washington Post- I think)
McDonald's want ad demands bachelor's degree, two-years experience for cashier
With colleges producing more graduates, and youth unemployment at a sky-high 11.5 percent, even landing a job selling Big Macs is getting competitive.
Consider: A job opening at a Massachusetts McDonald's for a full-time cashier requires one to two years experience and a bachelor's degree.
"Get a weekly paycheck with a side order of food, folks and fun," offered McDonalds.
It is unclear if the fast-food restaurant really wants that kind of experience or is fishing for the highest qualified. The website for the Winchedon, Mass. McDonald's also lists jobs in Spanish.
Youth advocates said the ad is proof of how bad the employment situation is for kids. "Sadly we've taxed-and-spent our way to an economy in which there's intense competition for just about any job. Combine that with government meddling in the student loan market that has artificially inflated the cost of higher education and young people are getting screwed over even worse than the country overall," said Evan Feinberg, president of the Washington-based youth advocacy group Generation Opportunity.
A WATERED DOWN RESPONSE
Anhueser Busch took out whole page ads in newspapers throughout the country this morning. Imagine my surerise when I picked up my NY Times (I read it so you won't have to) and saw it.
The ad doesn't address the complaint of their beer being watered down (there have been multiple lawsuits recently) but it ties water into the fact that A-B has donated cans of drinking water they've donated to emergency response teams throughout the world.
The ad cites the 71 million cans of water it has donated for relief efforts across the world and pledges that “the beer in your hand is the best we know how to brew.”
One thing we've always said about advertising and the media, and we've learned this from reading the NY Times over the years, is the more they try to advertise something, the harder they try to convince you of something the less true it probably is.
LAWYERS SMELL BLOOD IN THE WATER BUT NOT ALCOHOL
The fact that someone is willing to sue Budweiser over watered down beer doesn't mean it's true. Frivolous lawsuits are filed everyday with the hopes of settling out of court. But, the commonly known truth that Auggie Busch loved not only to fight people who challenged him but CRUSH them (Take, for instance, Rev. Jesse Jackson who protested A-B not hiring blacks and famously poured a beer out on the street and said to the camera, "This Bud is not for you." Well, Auggie sicced a team of investigators on Jesse and found out a lot of interesting things like illegal contributions and out-of-wedlock children. They called him into the boardroom, put a giant binder in front of him outlining all of his sins, he closed the book, walked out of the room and recanted everything. A-B still gave his son the rights to distribute their beer in Chicago-which is a license to print money, but the war was won.)
Just because a large company settles out of court doesn't mean they're guilty, just like fighting tooth and nail doesn't mean they're innocent innocent.
In 2011, Taco Bell countered a lawsuit challenging the quality of its meat by spending millions on a TV and print ad campaign to refute the claims. The lawsuit was dismissed within months of its filing following the campaign. Taco Bell also took out full-page ads in the Wall Street Journal and other newspapers asking for an apology from those who made the allegations. (Taco Bell now finds itself in the midst of new scandal, this time related to horse meat found in its ground beef at restaurants in the United Kingdom. The chain apologized to customers on Friday and vowed to step up its testing processes.)
HERE'S THE POINT
When you tell your friends that Bud is watered down or Taco Bell uses horse meat does anyone blink an eye? They're probably more surprised that A-B is spending this much money on newspaper advertising and in doing so keeping the industry afloat. Though, who doesn't love cracking open an ice cold bud, chomping on a chimichanga and reading the Sunday paper?
IN AN UNRELATED BUT TOTALLY TO THE POINT STORY:
In Filing, Casino Operator Admits Likely Violation of an Antibribery Law
That's right, our old friend Sheldon Adelson, you remember, the guy who kept Newt Gingrich's campaign afloat single-handedly and then after spending millions on Newt gave millions to Mitt Romney just to hedge his bet and make sure whichever Republican got into the White House Israel owned the, might've have made a little boo boo.
In its annual regulatory report published by the commission on Friday, the Sands reported that its audit committee and independent accountants had determined that “there were likely violations of the books and records and internal controls provisions” of the Foreign Corrupt Practices Act.
The disclosure comes amid an investigation by the Securities and Exchange Commission as well as the Department of Justice and the Federal Bureau of Investigation into the company’s business activities in China.
It is the company’s first public acknowledgment of possible wrongdoing. Ron Reese, a spokesman for the Sands, declined to comment further.
You know, before I used to go out to get my paper, Bud and chimichanga I used to like to go to Sunday Mass and put $5 in the poor box. And I always try to support candidates I like financially, and people still hate me for being no good. Here's the net-net, the only way to make enough money to donate cans of water to rescue workers is to water down your beer and the only way to be rich gambling is to cheat!
Stop Changing Your Oil, Dipstick!
Oil chemistry and engine technology have evolved tremendously in recent years, but you'd never know it from the quick-change behavior of American car owners. Driven by an outdated 3,000-mile oil change commandment, they are unnecessarily spending millions of dollars and spilling an ocean of contaminated waste oil.
Although the average car's oil change interval is around 7,800 miles — and as high as 20,000 miles in some cars — this wasteful cycle continues largely because the automotive service industry, while fully aware of the technological advances, continues to preach the 3,000-mile gospel as a way to keep the service bays busy. As a result, even the most cautious owners are dumping their engine oil twice as often as their service manuals recommend.
After interviews with oil experts, mechanics and automakers, one thing is clear: The 3,000-mile oil change is a myth that should be laid to rest. Failing to heed the service interval in your owner's manual wastes oil and money, while compounding the environmental impact of illicit waste-oil dumping.
U.K. broadcast company Clearcast banned the ad before it was set to screen during a break of the popular program I'm a Celebrity... Get Me Out of Here.
Clearcast said in a statement that the ad "denigrated other soft drinks." In response, SodaStream U.K.'s managing director Fiona Hope called the move "absurd" and said that Clearcast clearly gives priority to soft drink giants.
British and Canadian researchers analyzed the findings of 34 studies that included more than 2 million people who had work schedules including anything other than regular daytime hours. They found that shift work was linked to a 23 percent increased risk of heart attack and a 5 percent increased risk of stroke. Those working night shifts seemed to be at the highest risk.
Now, I know what you're going to say, "They could've given me the $2 million dollars they spent studying this and given it to me and I could've told them that."
But you- my wise ass friend - cannot invent a new disease like big pharma can!
Introducing SWD- Shift Work Disorder! from www.nuvigil.com SWD occurs when your body's internal sleep-wake clock is out of sync with your work schedule—your body is telling you to go to sleep when your work schedule needs you to stay awake.
If you work non-traditional hours and struggle to stay awake at work, you may be experiencing excessive sleepiness (ES) due to SWD. People with ES due to SWD often struggle to stay awake during their waking hours, or have trouble sleeping during their sleeping hours. SWD can lead to other issues:
Trouble focusing Sleepiness-related accidents Reduced work performance Missed family and social activities Impaired functioning Increased irritability Worsening of heart and stomach disorders
BUT DON'T FRET- now there's NUVIGIL a pill that will cure this new plague.Nuvigil will make you feel brand NU and more VIGILant but there are some side effects. also from www.nuvigil.com
NUVIGIL may cause serious side effects including a serious rash or a serious allergic reaction that may affect parts of your body such as your liver or blood cells, and may result in hospitalization and be life-threatening. If you develop a skin rash, hives, sores in your mouth, blisters, swelling, peeling, or yellowing of the skin or eyes, trouble swallowing or breathing, dark urine, or fever, stop taking NUVIGIL and call your doctor right away or get emergency help.
NUVIGIL is not approved for children for any condition. It is not known if NUVIGIL is safe or if it works in children under the age of 17. You should not take NUVIGIL if you have had a rash or allergic reaction to NUVIGIL or PROVIGIL® (modafinil) Tablets [C-IV], or are allergic to any of the following ingredients: modafinil, armodafinil, croscarmellose sodium, lactose monohydrate, magnesium stearate, microcrystalline cellulose, povidone, or pregelatinized starch. What are possible side effects of NUVIGIL?
Stop taking NUVIGIL and call your doctor or get emergency help if you get any of the following serious side effects: Mental (psychiatric) symptoms, including: depression, feeling anxious, sensing things that are not really there, extreme increase in activity (mania), thoughts of suicide, aggression, or other mental problems
Symptoms of a heart problem, including: chest pain, abnormal heart beat, and trouble breathing Common side effects of NUVIGIL are headache, nausea, dizziness, and trouble sleeping. These are not all the side effects of NUVIGIL. Tell your doctor if you get any side effect that bothers you or that does not go away. Talk to your doctor for medical advice about side effects.
What should I avoid while taking NUVIGIL? Do not drive a car or do other dangerous activities until you and your doctor know how NUVIGIL affects you. Avoid drinking alcohol.
So, if you're like me and can't afford health insurance to pay the doctor to give you Nuvigil let me give you some free advice. GET A NUJOB that PAYS MORE and lets you sleep at night!
American Express Held A Film Contest And This Is What We Got!
I've got a GREAT IDEA for a contest to promote the Tribeca Film Festival and American Express. People can upload a 60 second video where they pitch their ideas and then they'll help you make it. Sounds great! Right? Well, there's a few problems with it.
1) Of all of the entrants they were sent they chose one that's kind of, well, I'll quickly explain. It's about a couple who's broke and cons people into buying them dinner. Not exactly uplifting,but hey, that's OK.
2) The winner then hands over this great idea to Ed Burns who writes this "comedy" and hires the same actors he's always worked with no matter how miscast they are.
3) He switches the concept to make it seem "less creepy" but that doesn't work either.
4) Ed uses this time promoting this short film to announce that he wants to make a sequel to his first film "The Brothers McMullen" a film no one is waiting with bated breath for except all the actors in it that haven't worked much since.
5) American Express makes a film about poverty and the lengths people will go in this economy just to eat. I don't think a credit card- the #1 cause of debt should be making a comedy- that's not funny- about poverty by stealing an idea from someone and then having a rich celebrity make it and show it at a fancy film festival where other celebrities will pat him on the back for it.
I didn't want to show you the actual film because I might ruin it for you.
Which one is more racist?
One video is a million dollar ad campaign by a multi-national corporation that was pulled because people deemed it - "too racist."
The other is a Youtube video shot by a couple of guys in the hood which got over 373,000 hits and can now be bought and downloaded on iTunes.
Which one offends you?
MAD MEN BACKLASH
This Sunday's premiere of MAD MEN, after a 17 month hiatus due to contract disputes, had 3.5 million viewers. A record for the show. But many of these 3.5 million were unhappy. The contract dispute, if you can believe this was the network that airs the show AMC wanted show creator Matt Weiner to shave minutes off the show so the network can sell MORE ads. Each show will be 45 minutes in length except for the first episode and last episode will be 47 minutes long. But they must've put two shows in one on Sunday and jammed in additional commercials giving it a running time of two and a half hours. FULL DISCLOSURE: I watched on my DVR so I FFed the commercials. But a lot of people were upset that not only did they show a lot of commercials but also kept repeating the same commercials over and over again.
Let's be clear: these ratings are nothing to write home about. These numbers would get PAWN STARS fired. But many of the viewers are considered high earning millennials- people born after 1980. More importantly- LIBERALS love the show. That's why it's garnered so many awards and so many copycats like PAN AM and THE PLAYBOY CLUB. Those shows FAILED, of course, because, as I said, the numbers just aren't sustainable.
The good news is: The show garnered 1.6million viewers within the 18-49 demographic, a 30 per cent growth from season four. In addition, 1.7million adults aged 25-54 tuned in last night, marking a 17 per cent growth.
Networks want to garner that following- that's why many of the advertisers were other TV shows from other networks like HBO's "GAME OF THRONES" (HBO doesn't care about ratings but it LOVES LIBERALS- that's why Bill Mahr has a show and that Sarah Palin movie got made!) Viewers were mostly annoyed by constant reminders- at every frequent commercial break- that AMC's "The Killing" is coming back.
I want you to keep one thing in mind- people love to be associated with MAD MEN- even though it's a very niche market and no one in the fly-over-states cares about advertising much less know what channel AMC is on. But, in the early 1960's BEVERLY HILLBILLIES was the #1 rated show on television when it was cancelled because NO ADVERTISERS wanted to be associated with hillbillies.
Why Does The FCC Allow NISSAN To Run These Commercials?
Nissan puts out these very entertaining commercials showing things they feel the truck can do but really can't. They cover themselves by putting in very small print "Fictionalized"
Why would you even show a commercial of your product doing something it either can't, won't or hasn't. It makes no sense?
In this one they actually put in "FANTASY"
IT'S AWARD TIMES
Time for us to look back on all the films we didn't see this year. But what if the movie posters were honest? From www.holytaco.com
Finally BIG Government Brings Hollywood Back To Reality
The National Advertising Division of the Council of Better Business Bureaus has rejected some ads over the past year, so YES liberals, government should take on rich, greedy corporations. But the rich, greedy one per centers are also some of our most loved Hollywood sweethearts. Here are some of the ads with Hollywood A listers and why they were banned.
Taylor Sift for Covergirl- superior performance claims. We love Taylor Swift and she is beautiful and the government knows that. They know mascara no matter how good it says it is will not make you look like Taylor Swift. Covergirl admitted at the bottom of the ad that they eye lashes were lengthened in post production.
JULIA ROBERTS for LANCOME- excessive retouching. Even the BIGGEST Julia Roberts fan knows she doesn't look this good anymore and big brother had to step in.
DAKOTA FANNING for MARC JACOBS sexualizing a child -or it might be her little sister Elle. Either way, the same "Philistines" who chased out the beloved artiste Roman Polanski realized that this ad is just way too creepy for any decent American.
So, it just goes to show you. Hollywood isn't creating our culture it's trying to tear it down and those big government bureaucrats sitting in a sea of cubicles somewhere in DC are the only ones defending it.
Teaching Our Children To H8
Rich Kids Holding Their Breath Until They Get What They Want
On November 4, 2008 Proposition 8 passed in California, amending the state Constitution to ban same-sex marriage. The defeat provoked a groundswell of initiative within the GLBT community at a grassroots level, with many new political and protest organizations being formed in response.
The NOH8 Campaign is a photographic silent protest created by celebrity photographer Adam Bouska (http://www.bouska.net) and partner Jeff Parshley in direct response to the passage of Proposition 8. Photos feature subjects with duct tape over their mouths, symbolizing their voices being silenced by Prop 8 and similar legislation around the world, with "NOH8" painted on one cheek in protest.
SO what do they do? They get real people, celebrities and the CHILDREN OF CELEBRITIES (or psuedo-celebrities) to protest what the people of California want.
THINK ABOUT THIS: The MOST liberal state in America voted down same-sex marriage and rather respecting the wishes of the majority of the people these people campaign against their fellow Americans. This teaches people to HATE THE POLITICAL SYSTEM (because first the special interest tried to do this in the courts and then FOUGHT to get a referendum on the ballot and then when it was voted down now they're trying an advertising campaign. HATE OTHER AMERICANS (they must have such disregard for other's beliefs) and most of all HATE THE TRUTH by misrepresenting this issue as one of injustice. Their voices were heard and the public said NO! Respect that!
Deepak Chopra's SonCatherine Keener's Sister
John McCain's DaughterFrank Zappa's Daughter
What the Hell is Bennetton Thinking?
That's all Ican say about this campaign!
Regardless of your political beliefs this is our president! But, I'm sorry to say that I might be as close minded as Thomas Jane says because I do find two men kissing repulsive.
Infomercial Pitch Man Commits Suicide in Jail
Don Lapre pitched everything from want ads to vitamins died at 47
Don Lapre, who made himself rich by saying he can make us rich, committed suicide in his prison cell a day before going to trial on 41 counts of fraud. His mother told tmz.com that the police withheld his anti-depressant medicine and wasn't the first time he tried to commit suicide. I wonder what guard let him have something sharp in the cell. Maybe someone who lost money posting want ads.
According to a June 15, 2011, Associated Press article, Lapre was indicted by a federal grand jury in Phoenix, Arizona, on June 8, 2011, on accusations of running a nationwide scheme to sell worthless Internet businesses. Federal prosecutors accused Lapre of bilking more than 220,000 victims out of nearly $52 million. He has been charged with 41 counts of conspiracy, mail fraud, wire fraud, promotional money laundering, and transactional money laundering.
On June 22, 2011, a federal judge issued a bench warrant for Lapre after he failed to show up for his arraignment on 41 counts of fraud.[
On June 27, 2011, Lapre was arrested at a Life Time Fitness location in Tempe, Arizona, with serious self-inflicted knife wounds to his groin, and had reportedly lived in the Life Time Fitness location for two days. The wounds led authorities to believe Lapre was trying to commit suicide while at the Lifetime fitness center by attempting to sever the femoral artery in his legs.
The Post Office Fights To Stay Alive!
Like all good government agencies the Post Office Doubles Down on bad policy and throws even more money at their problems.
The Postal Service will announce today (Friday) that it lost up to $10 billion this fiscal year, a historic sum triggered by declining mail volume and growing labor costs. The shortfall is forcing postal officials to renege on mandatory annual payments of about $5.5 billion required to prefund future retirement benefits. It spent $145 million for all of its print, television and online advertising in 2010 — a roughly $40 million jump from previous years. That’s a fraction of the amount spent by UPS, FedEx and other national brands, said Joyce Carrier, manager of advertising and media planning for the Postal Service.
Now, the “If it fits, it ships” campaign will share airtime with two 30-second spots designed to remind customers that paper mail, unlike e-mail, can’t be hacked, and that letter carriers are still providing reliable and safe deliveries to doorsteps.
“A refrigerator has never been hacked,” an announcer says in the first message as an actress pins a paper bill to her fridge.
In the other ad, a smiling letter carrier is seen walking her route while an announcer reminds viewers that hand-delivered messages ensure that “important letters and information don’t get lost in thin air, or disappear with a click.”
The Postal Service is willing to spend more ad dollars as new market research suggests customers still feel secure about using and receiving paper mail, Carrier said. And postal officials take no issue with carrying reams of junk mail to American households each year, knowing that marketing materials delivered to mailboxes guarantee a higher exposure rate for advertisers eager to reach mass audiences — even if most people throw the mail out.
With junk mail on the rise, more-profitable first-class mail is down in the last decade, dropping to 78 billion pieces delivered in 2010 from 103 billion pieces in 2001, according to the Postal Service.
Carrier said every 1 percent decline in overall mail volume equals $300 million in lost revenue. And with more declines anticipated, “we just want to slow it down,” she said.
The "If It Fits, It Ships" campaign- like the rest of today's federal government is DOWNRIGHT INSULTING to American business owners in saying that their biggest problem is trying to find a box to put their products in and that they can't figure out shipping rates.
As if to say, we the government know your struggling but instead of lowering taxes, easing regulation or eliminating Obamacare we developed some oddly shaped boxes to make your life easier because we care. You should listen to us- we've LOST more money than you're ever going to make!!
Rather than show a clip of the new commercials we decided to show you a clip from the Conan show. But it's relevant because if Conan can finally make us laugh after all these years than there's hope for the post office.
Will The REAL Hilfiger Son Please Stand Up.... Before the Judge?
I don't know what these Hilfiger family adds are trying to promote clothes or some kind of multicultural utopia where entire families of different colors but all amazingly thin do things together like eat Thanksgiving dinner outdoors, play tennis and apparently do crunches.
The Fall Collection.
Now here is the REAL son of Tommy Hilfiger...aspiring Rap Star and drug dealer Rich Hil.
He's not sporting the Fall Collection.
What Do You Mean the Left and the Right Can't Get Along?
Just Listen To Talk Radio
You don't think Rush Limbaugh and Randi Rhodes can't agree on anything? Try Carbonite? What about Ed Shultz and Sean Hannity? How about Angie's list?
I just think it's odd that all of these "screaming voices" on the radio can calm down, speak clearly and agree on the same things- when they're reading advertising copy.
Below is a list of talk radio stars on the right and left and some of the companies they plug. I have to admit that I had to go to the web sites for some of the liberal guys. To be more honest, I never heard of Thom Hartmann before today. I don't listen to them.
Randi Rhodes promotes
GO TO MY PC
Thom Hartmann promotes
Laura Ingraham promotes
Mark Levin promotes
Ed Shultz promotes
Sean Hannity promotes
Rush Limbaugh promotes
GO TO MY PC
And they ALL promote a different GOLD BUYING company whether it's LEAR Capital (Rush) ROSLAND Capital (Hannity) ITM GOLD (Shultz) GOLDLINE (Glenn Beck and Laura Ingraham.)
I know what you're saying, "These companies advertise on all talk stations." It's still kind of weird nonetheless especially when they do a commercial for PRO-FLOWERS or something like that and they all say it's a special deal for THEIR LISTENERS ONLY.
What's Wrong With This Picture? See if you can spot the racism.
Poor Dove. They try to make an ad that encompasses all the different types of women that might benefit from their product but instead they are promoting some new "ethnic cleansing" formula. The ad people that designed it never saw this coming. Or did they?
For those of you that don't understand what I'm talking about CONGRATULATIONS! You don't have white guilt or an inferiority complex and you probably don't work for some kind of minority political agency gearing up for their annual pledge drive.
Or you could be a very artistic person who sees the two displays in the background as murals in some art gallery and not close ups of skin that was once dry but now moisturized by Dove.
I read somewhere that there was a study done asking people from different cultures and ethnic background what type of person do you find attractive. The number one answer was the same color as that person. In other words, an Asian man wants an Asian woman, a Polynesian man prefers a Polynesian woman and so on. BLONDE HAIR, BLUE- EYED RANKED #2 ACROSS THE BOARD. So many people agree with Hitler about their being a superior race. So, if you think this ad in some way says that white women are superior to black or Asian women then you are a Nazi. And if you want to buy this product in hopes of being improved to a thin blonde-haired, blue-eyed goddess than you are an idiot. Besides, if that were the case you wouldn't be able to afford it anyway.
AMC starts "Dine-In" Movies
The movie industry has taken a hit in recent years with the prices of big screen TV's coming down, on demand movies and video games. Even Blockbuster movie rental is going out of business. To combat that, AMC Theaters has crested dine-in movies. When you come in you don't just buy a ticket you pick where you want to sit. The box office person shows you a touch screen layout of the theater with available seats in green. You pick where you want to sit, you pay and you go to the show.
They like you to get there 20 minutes before the show that way you can talk to your waiter and order what you want. I got a quesadilla and it was quite good. Just as good as any bar food. Which reminds me, you can order alcohol and there's a bar in the lobby.
Right before the movie is about to end they leave the bill. (They've probably seen each movie a hundred times and know exactly when to leave the check. You pay them, I left cash, and when the credits roll you walk out just like any other movie. I just happen to see THE GREEN HORNET in 3D- which i won't get into.
The BOTTOM line...it was a great experience and well worth doing. So now, if you see a movie you're dying to see but you feel guilty going to the movies and not waiting until it's on cable- DON'T. No matter what happens to the film industry people are still going to need things to do on a first date.
Need a Good Christmas Gift? Try www.restaurant.com
The previous story we looked at great deals on the internet and we found out they weren't so good for the companies that worked with them but there is a serious push for the holiday season.There are some of you out there that aren't fans of gift certificates. "Just as lazy as giving cash but more restrictive."
But for the grown ups out there who are tired of getting ugly sweaters that don't fit they
realized that there's no better gift than the gift of a good time.
Restaurant.com offers gift certificates to restaurants across the country. You can search by
zip code to see which ones in your area participate. The problem with the gift certificates
is they have restrictions. For instance, to use a $25 gift certificate you have to spend at
least $50. But they also have gift cards that you can use at any participating restaurant.
Everyone's gotta eat, places need new business and everyone wants a good present. They can also
be the gifts that give back if people invite you to join them.
The best part is the site is offering great deals and emailing offers and discount codes. You
can buy a $25 gift card for $2. With prices like that you can give a gift card that costs
less than a Hallmark card.
ConservativeCool Follow Up Story:
Groupon Social Coupons Unprofitable for One-third of Marketers: Study
We're not one of those web sites that throw a story out there and hope you forget about it if things go wrong. Our last story in AD NAUSEUM was on the rage of social network coupons. I even did the research and signed up for Groupon, Living Social and a few other local ones sponsored by newspapers in my area. Not only am I looking out for you the reader but also any deals I might be able to cash in on. I read this today in PROMO Magazine.
Social couponing—in which online coupon offers go active once a minimum number of registered users sign on to them—has become a hot new promotional platform, particularly for category leader Groupon but also for contenders such as Living Social. The time-limited, locale-based deals resonate well enough with consumers that Groupon has grown from a startup in November 2008 to a company with revenues of around $50 million a month.
But new research suggests that while shoppers may love the deals Groupon offers, about a third of the merchants extending those discounts may find them a very mixed blessing. According to a study from Rice University’s Jones School of Business, a study of 150 businesses running Groupon promotions between June 2009 and August 2010 found that those coupon campaigns were unprofitable for 32% of the businesses that ran them. And more than 40% of the response group said they would not run another social coupon promotion again.
According to Jones School associate professor Utpal Dholakia, the author of the research, the profitability of a coupon promotion can be measured by two main criteria: whether customers redeeming the coupons spent more than the Groupon amount, and what percentage of those customers came back again to shop without a Groupon offer.
Those survey respondents who said the Groupon campaigns had not been profitable for them reported that only about 25% of redeemers spent more than the face value of the coupon. They also said that about 13% of those coupon holders came back a second time to shop at full price.
By contrast, the 66% who reported their Groupon promotions as profitable reported that on average 50% of redeemers spent more than the value of the coupon, and 31% returned to become customers again at undiscounted prices.
But even some of those businesses who reported successful Groupon promotions said they would not be likely to run another campaign on the platform, by dint of the fact that the offers did not draw the right customers.
“There is widespread recognition among many business owners that social promotions users are not the relational customers that they had hoped for or the ones that are necessary for their businesses’ long-term success,” Dholakia writes in the study. “Instead, there is disillusionment with the extreme price-sensitive4 nature and transactional orientation of these consumers.”
The study quotes one respondent to this effect: “Businesses need to consider that this class of consumers are [sic] bargain hunters. By nature they are frugal. An assumption that the Groupon consumer is going to ft certain predictions in behavior is a mistake.”
Other findings of note in the Rice survey:
• Two factors in particular impact how many coupons a marketer will be able to sell via Groupon. One criterion: whether you cap the number of coupons available. Dholakia found that marketers who set a ceiling on the number of coupons offered through the platform tended to see more demand. However, he notes, only 11% of the businesses studied in the survey imposed such coupon caps, and those that did set them relatively high at an average of 2,190 offers.
• The other factor making it likely your coupons will sell well: Are you a restaurant? Foodservice businesses sold significantly more coupons than other types, the survey found. Restaurants made up the largest single business category in the response pool (32.7%), followed by educational services (14%), salons and spas (12.7%) and tourism (8%).
As for predictive factors for a profitable Groupon promotion, Dholakia fond the most likely indicator to be… employee attitude.
The logic is there, especially if the survey pool relied heavily on service businesses, Dholakia says. Coupon promotions can draw large customer surges into a business. Many of these will be either new users or price-conscious shoppers. If they are either unaware of the need to tip service employees or tip based on the discounted price rather than list, those employees will see less income as a result of the promotion. If that makes them resentful enough to give sloppy service, the impact of the promotion in building goodwill will be blunted.
Dholakia says smart marketers in these service segments will prepare their workers for a possible initial drop in take-home earnings due to the chilling effect on tips. He points out that forward-thinking merchants may even opt to make up some of the lost tip revenue out of their own pockets. But he admits that no one in the survey group had chosen to take that step.
Here's a story I read about entrepreneur Andrew Mason and his web site www.groupon.com. Since then I've joined Group On and I've actually bought something. I wanted to but theater tickets so I clicked YES I want to buy but I had to wait until enough people bought the same deal to make the deal go through. Granted, it's not the best for the consumer but it protects the interest of the seller. So, I got $60 tickets for $30. Now, on with the story.
The idea behind Groupon is a simple one -- send out one coupon a day, every day, to people who sign up. Subscribers get great deals at local restaurants, retailers, spas and more, assuming a minimum number of people go for the deal, and those businesses stand to make a killing when they are featured, with access to countless new potential customers. For its part, Groupon takes a cut of the deal. Founder Andrew Mason started in Chicago in 2008, and today, his company reaches subscribers in 150 cities across 19 countries.
With that win-win model, Groupon has become an Internet phenomenon, making a reported $350 million annually, and inspiring copycat sites like Living Social and BuyWithMe.
Turns out this groundbreaking idea has been successful because of good old fashioned business fundamentals. "Groupon is different than most startups," says business consultant Martin VanDerSchouw, author of Flavor of the Month. "First, they had a real business model that showed early profit, in only six months. The model really works because it makes sense on both sides of the financial equation. For investors, it provides a sound investment that's not vapor. For the companies that use Groupon to market, it provides probably the most cost-effective buy available anywhere. It's still about access to real buyers, and Groupon provides a lot of them."
The AD That ABC And FOX Did Not Want To Air
FOX News reports that Lane Bryant had their new ad campaign all lined up to air during “Dancing with the Stars” for their new lingerie line called “Cacique,” but obviously it didn’t get aired. A Lane Bryant insider stated that the network refused to air the ad during the show because “The cleavage of the plus-size models, they said, was excessive, and we don’t think that’s the case. It certainly appears to be discrimination against full-sized women.”
They also report that they wanted it to appear during the “American Idol,” time slot but FOX turned it down. But when representatives for Lane Bryant pointed out that a Victoria’s Secret ad had been slotted for the “Idol” program, the network changed their minds as to not sound discriminatory and gave them the “Dancing” slot.
The source also added, “They wouldn’t run the ad, but have you seen the Victoria’s Secret spots? If you saw the Victoria’s Secret spot and our spot, you’d see nothing different."
It looks like ABC and FOX have something against Lane Bryant and their plus-size women.
Christina Hendricks won ESQUIRE magazine’s best-looking woman
contest. She won 30 percent of the best-looking vote, followed by
Victoria’s Secret Angel Adriana Lima (17%) and 'Transformers' star Megan
Granted, she is not a PLUS model but she is definitely full figured. So, it can be safe to say that men like a woman with some curves. Maybe, just maybe it is women and gay men that might have an issue with women of weight. the fashion and entertainment industry are very "gay friendly" and think of homosexuality as something that you are born with and not just behavioral. So, being a gay man is uncontrollable so you can't help committing sodomy. But what if women are born with weight gaining genes or are just big boned?
Did WE Learn Anything?
Viewers' general reaction to the "Did You Learn Anything?" spot from Nike featuring Tiger Woods? In a word: "ick." According to ad evaluator Ace Metrix, the commercial scored well below norms for footwear ads overall, garnering low marks for both persuasion and watchability. Ace gauged the clip using an online panel of 500 adults. The 30-second commercial, which featured a voiceover from Tiger's dead dad, received an overall score of 365 out of a possible 950 points.
Personally, I could care less about this ad and I was sick of hearing about it. But, we have a page devoted to ads and it's my job to cover them. As an ad for the products, it's awful, unless you consider tiger to be Nike's product, then it's great. Since Tiger is the only person promoting Nike Golf products and the fact that Nike created the line for Tiger to promote means they had to rebuild his image as much as Toyota had to do a recall to repair faulty gas pedals.
The idea of Tiger's dad questioning tiger and asking him questions as if he were berating him from beyond the grave creeped a lot of people out. Even more so since no one knows from where the audio was taken or what the hell Earl Woods was talking about.
Other people weren't happy with Nike using this crisis and exploiting a dead parent to try to sell sweaters with swooshes but tiger wasn't in any position to complain and it didn't seem to bother him.
I don't care one way or the other but I do have two questions 1) What the hell is Tiger looking so glum about. he said during a press conference that his live was a living hell. If sleeping with high priced call girls is hell what would he consider sitting in a room writing a stupid blog about it? 2) Does the fact that Tiger's father was a cheater too bother anybody? Dina Gravell Parr, the childhood sweetheart of Tiger Woods, Gravell Parr has revealed of being romantically associated with Tiger Woods during their high school days. According to Gravell Parr, during their romantic alliance, Tiger Woods was bogged down by the fact that his father was involved with another woman and he used to hate his father.
Tiger's prom picture with Dina Gravell.
Census and Sensibility
It was a whole page ad in the New York Times Magazine and it read "Would you take 10 minutes to answer 10 questions that will help your community for 10 years?" Fill out the census form mailed to you. And it really isn't 10 questions it's more like six and you only have to answer 3 out of the first 5 for it to be official and yet people still won't do it.
We've spent tens of millions of dollars advertising for something that we spent millions of dollars to mail out and on top of that we are going to spend hundreds of millions of dollars hiring people to track down people who didn't fill out their forms and send it in.
Everyone considers them self a good American and a good patriot and people are more than willing to show it after natural disasters like Katrina or man made ones like 9/11 and the health care bill but for some reason they don't want to fill out this form and stick it back in their mailbox.
It also amazes me how little people know about it or how skeptical they are of it. Granted, the Obama administration tried to wrestle it away from the Department of commerce so they could gerry rig more congressman into Democrat districts but the census is something that has been in our Constitution since 1790 and has been a part of life since Joseph and Mary came to Jerusalem.
One bone of contention has been the wording. There are two words that stick out WHITE and NEGRO. People take umbrage for both those words. WHITE is not a person, white is a color like a garage door and Caucasian is a person. And also the word NEGRO was used again this year even though they got complaints about it the last time 10 years ago. But the biggest complaint came from the designation and differentiating of different Hispanic origins. Not only are people of non- Hispanic origin upset by the seemingly preferential treatment but no one has explained why this is really necessary. Unless we are going to send a bill to each country for their illegal aliens what does it matter?
Here's video of Robert Grove, the man in charge, apologizing for the NEGRO word.
There's no question that if the Dept. of Commerce was a little more adept at wording it would save millions of dollars and a lot of anguish but either way there is no reason for you not to fill it in. The info is totally confidential and there is no way to track you otherwise even if you did do something wrong. Even if an enumerator comes to your door and finds you snorting cocaine with terrorists there is nothing he or she can do about it. They are sworn by law not to divulge personal information.
So, regardless if you blame the national debt on Obama or George Bush- try to save the country a little money and send in your Census form today.
CRAIG'S LIST The Final Frontier in Advertising
We recently put an ad on craig's list looking for writing new contributors and we got a lot of great reponses. We also got a lot of not-so-great responses. Usually, whenever the word conservative pops up it is an invitation for people to respond with epithets that range from the "sardonic" to the "dyspeptic." (I used those words because I've read them in the book THE DEATH of CONSERVATISM by sam Waterhaus and epithet was used by both Karl Rove and Diane Sawyer this weekend. I had to look up all three!)
Here is one of the not-so-nice ones.
Why do you think that writers want to work for no pay? Shame on you! My portfolio is already outstanding. What a bunch of BS!
Now, classified ads in the back of papers, magazines and other periodicals like the VILLAGE VOICE (When Norman mailer started it do you think he envisioned it being the go to reference for hot, young, Asian women? Do you think he ever "quality control tested" any of those services that advertise with the VV? If he did, do you think the person in the ad's photo was the person that showed up at his doorstep? Or hotel room?)
This next one, when we went to their site, told us that Craig's list is the 8th most targeted site on the web and only 3% of people know how to cash in on it.
Good-Morning, I came across your ad on craigslist. Do you post on here regularly?
I do quite a lot of marketing here myself and I'm always seeking other business owners
to network with, so maybe we could swap ideas some time...here is one of my
more famous techniques I find works extremely well here on craigslist...
I like it best because you dont have to place any ads. Tell me if it works for you and if you have any
strategies that you'd like to share I'd love to hear them.
This next guy is looking for a business partner. Our advice is not to go into partnership with people you meet on want ads.
My Name is BLANK, I am 32 years old and I am from Israel.
I am involved with a very unique business in 57 countries around the world.
I’m looking for a business partner with good communication skills to participate in this unique business opportunity in California (part/full time).
If you would like to hear more about it, I would like us to have a short talk and see if there is a match.
Would it be possible that we speak on the Phone/Skype as soon as possible?
I am looking for entrepreneurs in California and your name came up.
I thank you in advance for your attention and I am sorry if caused any inconvenience.
Kfar Saba, Israel
This next one is TYPICAL
This morning I was skimming Craig's List and spotted your ad. I thought this would help you.
I would like to explain to you a procedure I use to earn up to $9,000 each month, spending no more than 20 hour's every week at home on my computer. You could start profiting almost immediately.
Read my site for further information on peoples experiences with this method.
I found this one INTERESTING
found your posting.
I had a tough spell and had to unload some of my personal items to keep food on the table. One person came over to buy my Xbox and paid way more than what I was expecting to get. He told me that he wanted to help me out, but when I got back on my feet, I needed to help someone else out too.
I came across these Walmart Gift cards, so I'm passing on the link.
IT PULLED on my HEART STRINGS UNTIL THIS CAME IN
I saw your ad on craigslsit for the minneapolis.
A little while ago I had a rough time and was forced to unload some of my stuff on craigslsit to keep food on the table. One guy dropped in to buy my mower and gave me two times what I was expecting to get. When I asked him why, he explained that he wanted to help me out as long as when I got the chance I helped someone else out too.
I can't pay you the way he did me, but last Thurday I did come across these Walmart gift cards. I'm sharing the link, but if it works for you, I'd like you to do the same thing I did and pass it on to someone else.
This was my FAVORITE
Hi! I hope I find you well.
I just wanted to share a weight-loss blog with you. This isn't your boring claim-to-cure-all product everyone's talking about
This will tell you how to lose weight and keep it off without a highly-expensive product -- it's this simple. http://pattysweightlossblog.com
It's set up like a blog where this girl Patti talks about her losing weight and the people who respond with comments tell her about this great new weight loss product. It is a creative way to breakthrough the buyerbeware wall. It reminds me one time I got a letter in the mail with no return address on it. Inside was a newspaper ad ripped out showing a weight loss product and written in magic marker was "Thought this might work for you." I immediately hit the ceiling and went through the list of friends who thought I was fat. After a minute, I realized I had been duped. I thought it was brilliant.
I keep thinking about the people who bought the product, lost the weight and then invited a friend out to a lunch of cottage cheese and salad and said, 'if it weren't for your letter I never would've lost the weight." and that person responding, "what are you talking about?"
Italy is Taking over the Beverage Market- with some help from Coke
For those of you who don't know, the Illy family from Tireste, Italy has been making the finest coffee and espresso in the world for over 75 years. Now, they are in a joint venture with Coca Cola to launch a cold Ready-to-drink- espresso beverage in a can.
It's called Illy Issimo. If you're wondering Issimo means "the very best" in Italian.
Now, our job is to be negative and to spot out bad commercials. But we gotta admit, this sounds like a good idea. For the past few years Coke has been trying to get into the specialty drink market with such ventures as CASCAL. A brewed soda that tastes like non-alcoholic wine.
Illy issimo comes in three flavors, CAFFE- which is espresso and the only RTD on the market without any milk in it. CAPPUCHINO with low fat milk and cocoa. And LATTE MACCHIATO with whole milk from Denmark.
We're curious to see how it does not only against Starbucks RTD coffee drinks but also against Red Bull. Being espresso, it has caffeine and Beet sugar to give you a boost. But it's smooth and not overpowering. Could this be the preferred drink on college campuses this fall?
The company is not relying on traditional media to get its new product out there. They are investing in a large sampling campaign with retailers across the country as wel as college cafeteria and corporate commissaries.
Did Focus on the Family run a reverse on the pro- abortion crowd?
For weeks the only story bigger than Dwight Freeney's ankle was the announcement of Tim Tebow and his mother doing a commercial for the pro life group Focus On The Family. The backlash was instant and it was fierce.
"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year – an event designed to bring Americans together," said Jehmu Greene, president of the New York-based Women's Media Center.
This was posted on the N.O.W web site:
Focus on the Family has an aggressively anti-abortion, anti-LGBT, anti-woman agenda. This ad reportedly promotes the decision of one woman to go against her doctor's advice to terminate an at-risk pregnancy. While NOW would never disparage any woman's reproductive choice, we believe that all women should be free to make the decision that is right for them. We also believe that this ad could potentially put women's health and lives at risk by promoting ideology over medicine.
NOW President Terry O'Neil told the AP that the planned ad is "extraordinarily offensive and demeaning."
"That's not being respectful of other people's lives," O'Neill said. "Itis offensive to hold one way out as being a superior way over everybody else's."
I see what she is trying to relate but I have a problem with it. If a person tells you that they were just walking down the street and they just missed getting hit by a bus and feel lucky that they were able to jump out of the way in time should they not tell it to you because it's not respectful of people who wish to commit suicide?
Planned Parenthood even shot an ad to respond to the Tebow commercial as a preemptive strike.
The ad that ran on Superbowl Sunday was harmless. It didn't even mention birth or abortion. So what happened? Did people overreact? Did Focus On The family decide to re-shoot or re-edit the spot to tame it? Or was this a coordinated plot to set up the pro choice gang to make them look foolish.
Think about it. Focus announces they are doing an ad featuring Tim Tebow and his mother. They tell the story about Pam Tebow being overseas while pregnant, getting sick but deciding to go through with the pregnancy despite doctors warnings of complications.
People flipped out! Gloria Allred, the feminist lawyer, announced she was going to sue them for lying even before the ad was aired.
But on the night of the big game we got this cute harmless ad.
Much ado about nothing. But maybe that's the point. 1) The ad was cute and didn't offend anyone (well that's not quite true) 2) It did it's task by giving you a compelling story and telling you to go to their web site to learn more 3) It exposed the pro-abortion crowd as unbalanced zealots.
Even after all that Terry O'Neil had to get the last word saying the ad promotes violence toward women
APPLE DOES IT AGAIN AND AGAIN AND AGAIN!
Steve Jobs unveiled the new iPad which will surely revolutionize the way people read and might piss off people who just spent $400 on a
Kindle or an e-Reader. But Jobs is not stopping there and with the help of our friends at Fox News and www.1000words.com we'd like to show you some new creations Apple is planning to make our lives better.
There is no doubt that Apple has built a better mousetrap and now there's no question.
Need I say more.
Things are just coming up smelling like roses for the iPod people
This one is actually my favorite.
They are NOT P.C. Down Under
Here are two ads for KFC. One of them shows a white guy warding off angry Jamaicans at a soccer match with some extra crispy chicken. The other shows a little song and dance at an Austrailian KFC.
I threw the second one in to show how no black people eat nor even work at KFC in Austrailia. I used to go to the KFC on 106th St. and Broadway and it looked nothing like this.
I threw this next one in to show you that it's not a national thing but perhaps a latitude thing. This is a video submitted to a contest to promote a New Zealand airline. It makes fun of "cougars." I guess in New Zealand insulting 50% of the population is good marketing strategy. It also tells me there are no feminists south of the equator.
I dated a girl who was a pharma rep in New York City. She told me when they first started advertising prescription drugs on TV the doctors would yell at her in essence saying 'How dare you contact my patients directly to get them to ask about your drug.' It seems that a doctor's word is law and he doesn't want to be questioned by some "know nothing" patients.
On a personal note, as my mother's dementia gets worse, I've been seeing a lot of ads for ARICEPT (www.aricept.com)and my friend Michelle has been telling me I should ask my mother's doctor about them. Yet, no doctor has even mentioned anything about it. I have no idea whether dementia is different than alzheimers or whether my mother is too far gone- it's never come up.
A new study published in the Archives of Internal Medicine found that direct-to-consumer drug advertising may be associated with increased drug prices -- and little else. Specifically, researchers looked at blood-thinner (anti-clotting) drug Plavix, which is commonly prescribed for heart conditions. They found that advertising aimed at consumers did not actually increase the use of the drug. However, because of the increased expenditure for advertising, the price of the drug increased, and so did the reimbursement cost of Plavix for Medicaid patients. (www.plavix.com)
RESTASIS: The Movie
Some guy made a mockery of the Restasis commercial and I thought it was kind of cute.
The researchers examined data from Medicaid programs in 27 states. Despite all of that advertising, the use of Plavix by patients in those states' programs did not change. More precisely, since Plavix sales were growing, the ad campaign did not accelerate that growth. However, the price of a Plavix pill increased by 40 cents, or 12%, after the ad campaign began. "Overall, this change resulted in an additional $207 million in total pharmacy expenditures," the authors wrote. Add in the additional revenues from the rest of the states' Medicaid programs, and the cost to taxpayers would be much higher.
Those who are in favor of direct-to-consumer advertising of brand-name drugs argue that advertising makes patients more knowledgeable, allowing them to ask for treatments from their doctors. The opponents of this practice claim that more often, such advertising misleads consumers about the benefits and risks of many drugs. Neither side ever questioned whether ads would increase medication use or not.
I feel a lot of those commercials are ridiculous with a list of all the deadly side effects to help you with a runny nose and that one for Restasis(www.restasis.com) where you can't cry. Is that really an epidemic. The bottom line is pharmaceutical companies spent millions on taking doctors out to dinner and on "fact finding" weekends in the Bahamas. They can no longer do that so now they're burning money on commercials. We'll see if this works.
I think this study is just another way to demonize big pharma.
Video Saved The Literature Star
In conjunction with our article about www.bookdaily.com- in our BOOK SMARTS section- we also want to show you a phenomenon that could turn from a trend into a solid business model. Book publishers are using the internet to promote their books. Yes, they are using facebook and my space to promote their product but now they're also using YOU TUBE to make little digital movie companions, trailers of a sort, were they're shooting scenes from a book to promote it. To give you an example of this let's look at CELUBUTANTE.
Amanda Goldberg is the daughter of film and TV producer Leonard Goldberg, who was a producer on the Charlie's Angels TV show and movies. She worked on them where she met the director McG who shot the video for CELEBUTANTE.Ruthanna Khalighi Hopper is Dennis Hopper's daughter. Together they wrote a book about a girl who is trying to make it in Hollywood without help of her famous father.
Do the "GOT MILK?" ads really work?
In 1993, Michael Bay, director of the upcoming TRANSFORMERS sequel, directed the very first "Got Milk" commercial where a guy with a mouthful of peanut butter can't answer a radio trivia question for $10,000 and is scrambling for a glass of milk. Since then, it's grown into a tv, film and print media campaign unrivaled and unmatched in popularity with the public, celebrities and tee shirt makers the world over. But does it work? We've recently seen ads displayed in public schools with girl stars like Miley Cyrus, Hayden Paniterriere and Taylor Swift. They are definitely targeting teenage girls but teenage girls don't want t odrink milk because they think it's fattening.
The following was taken from www.news-medical.net
A study in which food diaries kept by girls over a ten year period were examined, have shown that milk consumption decreased by over 25% during the course of the study, while soda intake, on average, nearly tripled, becoming the number one beverage consumed by older girls.
There was also an increase in the consumption of fruit drinks among black girls.
Ruth Striegel-Moore, Ph.D., and colleagues from several institutions studied three-day food diaries kept by 2,371 girls who participated in the National Heart, Lung, and Blood Institute Growth Health Study.
The study examined the trend among both black and white girls over a ten year period.
The girls provided the food diaries during annual visits between the ages of nine or ten through to age 19.
The authors point out that sodas lack nutritional value and are replacing beverages such as milk, which is an important source of the calcium needed for good bone health.
It was also found that the girls who consumed the most soda tended to be heavier than girls with lower soda intake.
The authors suggest that public health efforts are needed to encourage adolescents to choose healthier beverages to help avoid calcium deficiencies and weight gain.
In an accompanying editorial, Dr. William Dietz supports this suggestion and adds that milk provides an important source of calcium in the diets of children and adolescents, and says the decline in girls' milk consumption at a time when bone mineral deposition may predispose to eventual osteoporosis is a major concern.
Middle Aged White Men Are Breaking Into Homes At An ALARMING Rate: April Fools!
We don't have the statistics on crimes being committed in the US- you might want to ask Senator Jim Webb from Virginia about that. But, according to the Brinks Security ads there have been a rash of white guys breaking into homes- while the people are there!
We don't know if this is some kind of politically correct thing the advertisers are doing or maybe the fierceness of "method acting" whether it be the Stanislavsky method or the Lee Strasberg school or the Uta Hagen style is causing these white actors to get into character and commit crimes but we feel this is a little disingenuous and is hurting people for the following reasons:
1) You have a better chance of a white 21 year old breaking into your house drunk thinking they're home but can't find their keys. This actually has been reported twice recently. One kid was shot dead trying to break into a house in Denver and another was found asleep on someone's couch in urine soaked clothes.
2) There are many young, Black and Hispanic actors that are losing out to white actors for these roles due to political correctness
3) Black on black crime and the illegal immigration aren't being addressed properly because they are being candy coated. If a white guy won the Nobel prize you wouldn't hire a black guy to play him just to "even things out" would you? Unless it's Blair Underwood.